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ACADEMY
MARKETING - METHODS
Academy » Marketing » Marketing - methods
Porter’s model of competitive forces
Porter’s model deals with competitive forces and rivalry on the market. Market rivalry depends on the influence and interaction among basic market forces (competition, the power of suppliers, the power of buyers, possibility of substitution). Outcome of this interaction determines the gain potential of the particular business field.
SWOT analysis
SWOT analysis evaluates Strengths, Weaknesses, Opportunities and Threads of particular business project, strategy or restructuring processes. There are four basic options of applying SWOT - MAX-MAX, MIN-MAX, MAX-MIN, MIN-MIN.