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PUBLIC RELATIONS (PR)

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How to select a public relations agency - part 5

The public relations agency to help you do internal communication should be selected even more carefully than the one you have for external communication. Make sure, too, they are interested in your company as a whole.

The client - PR agency relationship: love or just a passing fancy?

You know it indeed. You are a party of friends who go boating together invariably every summer since high school. Over the years, new faces have been added to the old golden hard core, them being the better halves of the individual members as they choose to go down the aisle. Your friends get married and you alone still prefer to stay single. You suddenly feel weirdly amid all those married couples … Things go likewise in the PR branch, too. All of your rivals have had their PR agencies, and now it is your turn to pick one for yourself.

The „C“ policy in media communication

Things that look complex can really be very simple - or, indeed, vice versa. Communication with the media is the sort of situation where both the cases may appear. In order to make it really acceptable, you can help yourselves by applying a plain set of principles.

When a crisis crosses you in your plans

Any organization, firm or institution can meet with a crisis. A problem that threatens the interests of your company can emerge at the least expected moment. Here comes a crisis communication which is designed to avert the crisis and prevent the potential damage to the company´s goodwill, the loss of customers and business partners. Now it is time to proceed judiciously yet very quickly at the same time.

How to select a public relations agency – part 4

The public relations business utilizes a lot of tools. A PR agency´s job is to find one that suits best your particular purpose. They are supposed to use an individual approach just for your own way.

How to select a public relations agency – part 3

Bracing yourselves for a crisis needs to be done at tranquil times. You will never manage to anticipate all alternatives of a crisis, for its capacity to catch you unawares constitutes one of its basic features. If you have not made sufficient preparations for a crisis or just its variant that has emerged, you may consider talking to a PR agency or a communication agency for assistance.

How to select a public relations agency – part 2

It has happened to us a number of times that we had a client who actually did not need creating a new communication strategy, as they had wrongly assumed. What they really needed was just correcting the one they already had. Have you also made a mistake choosing the right PR agency? We will tell you how to choose a good PR agency first time right.

How to select a public relations agency – part 1

What do people think about your company? Have your clients found you by coincidence or have they chosen you deliberately? Do not leave to chance what people think about you. The public relations business shapes the public opinion – you have a chance to control what people think.