Elevator pitch

publication date 17.11.2013

Elevator pitch is a presentation in an elevator. It is a very short, information-intensive presentation. The name originates in today´s hectic times when you only have so much time for making a presentation as it takes to travel from the zero floor to the fifth one while accompanying the manager on his or her way to the office. This is all the time you will ever have to get to the point of your presentation.  

Mastering the "elevator pitch"  presentation means to focus on: 

  • capturing the main idea
  • key aspects
  • compressed description
  • ....

You are allowed just 30 to 60 seconds (the average elevator ride time). It is time enough for about 40 short sentences, it is, therefore, wise to really think things over before you start. 

Advisor ideas

„Do not give credence to what they tell you without verification or without knowing it comes from a reliable information source.“ more >>

Jiří Střelec Jiří Střelec

It is all very easy to trust nice words of the others: how many skills they possess, how hard they will work, how they work overtime, etc. The reality, however, is anything but ideal. Company owners know their bit about it. Most likely to complain are managers and owners who do not check on new workers, who do not ask for references, do not call their last employer or carry out a spot check. Regardless of whether you are in production, construction, a sweetshop or a development department, it si always essential to verify information. It may not be outright fraud or a lie, very often it is just ignorance, different experience, etc. A timely checking will spare you a lot of time and money.