Communication with an individual (sometimes also called face-to-face commmunication) is aimed at finding, effectively and efficiently, common ground, agreement, as well as at creating a mutually beneficial relation and cooperation.
Communication is based upon understanding individual motifs of the other party (individual) that we communicate with. Both the verbal and the non-verbal communication have a great impact here, so that the information communicated is clearly understood. No understanding can hardly lead to mutual agreement and future cooperation.