Newsletter

publication date 01.12.2013

Newsletter is mass sending of the news to all candidates who have registered and are interested to receive the news by email. Yes, this is mostly electronic communication with customers. The main purpose is, therefore, a company that has a new message their customers should know prepares a newsletter and sends it to its customers. Newsletter marketing is therefore a Public Relations tool for the company´s active communication with customers.

Newsletter mission

Each company, continually evolving and developing new products, prepares news and events for their customers or just informs about new references, contracts, partnerships, etc. Today, most of the information is provided on the website or a social network. However, their customers would have to know when they are supposed to check out their website. The company can make access to the news for them easier at the right moment. They simply send them a newsletter alerting them of the newly added information.

If the newsletter is to work properly with regard to a specific customer group, it is necessary to set:

  • structure newsletter
  • Content - information that will be of interest to customers
  • graphic design
  • periodicity of mailing
  • technical distribution

If set correctly, the newsletter can greatly enhance awareness of the company´s activities and image among its customers . At the same time, they do not lose contact with customers.

Ownway Newsletter

Ownway has a newsletter - Newsletter. Just fill in the form with your own email address, and you will be kept informed about newly added articles, methods, offers or references. 

Advisor ideas

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Jiří Střelec Jiří Střelec

The manager is supposed, along with his or her team, to deliver results for the company. That is what they are paid for. The results need to be proven. Not always they are obvious from the reporting, especially if the measurement systems are soft. The manager needs to keep their eyes open, taking into account every change, result, conclusion and communicating them to the others.