The social environment is sometimes being unjustly marginalized, yet it is a key factor in the company´s success at the same time. The factor determining not only the performance and the effectivity of work alone, but, in particular, the capacity to cope with problems and emergency situations. What does it consist of? How can it be measured? What can be done to effect it? If you wish to learn...

External communication and personal mission

The right external communication, a uniform corporate style, etc. do bear fruit. If the company has not set its corporate culture well, including positive internal values, it will - sooner or later - hit its ceiling. The fundamental policy is always laid down at the top positions. If the oragnization´s founder considers manipulation, coercion, misinformation as being the norm, then,...

External communication creates the picture of your company in the eye of the general public and the media

Writing a press release is pretty simple,“ we can frequently be hearing from all sides. „Annie from the accounting department or Mr.Olive, the deputy director from the economic department, have been writing our press releases for years,“ we are offered further explanation. To our question whether they find their press releases in the newspapers, at least now and then, we invariably...

Digital printing

Digital printing(low-edition printing) has increasingly been used in practice. It is especially suitable for smaller number of copies, and has the advantages of a high printing speed and the optimal price/copy ratio. Digital printers start where your office printer ends, as offset printing is too costly.

Has GRC got a stronger philosophical substance than CSR?

For small to medium-scale businesses, being a socially and environmentally responsible company in the EU today is becoming an integral part of their intelligent entrepreneurial and marketing strategy effecting even their admission to the region and the market. The GRC process should be controlled by the state through its agencies.

Dictionary

Corporate image

Corporate image would describe as the opinions and perceptions of the entity (company, product, man), therefore its surroundings mainly by people and through them, and companies.

Keywords

Articles

Corporate identity