Corporate image

publication date 17.10.2015

Corporate image would describe as the opinions and perceptions of the entity (company, product, man), therefore its surroundings mainly by people and through them, and companies.

What is a company's image?

The company's image is strongly influenced by elements of corporate identity. Forms of marketing communication, application design, quality and usefulness of the produced goods and services and corporate culture influence the views of all interest groups (stakeholders - stakeholders).
 
What is important to remember is that you can not create an image. Unable to decide that the company will be perceived very positively as the best producer of concrete products. Image can only influence and build long-term process.

Advisor ideas

„The system only works provided that the management makes its part.“ more >>

Jiří Střelec Jiří Střelec

Every management system generates results and a more effective performance only if it includes everybody and everybody uses it properly. If the management regards the system only as a pro forma profit-making tool for the workers, the system is never going to work as it should.

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