Corporate image

publication date 17.10.2015

Corporate image would describe as the opinions and perceptions of the entity (company, product, man), therefore its surroundings mainly by people and through them, and companies.

What is a company's image?

The company's image is strongly influenced by elements of corporate identity. Forms of marketing communication, application design, quality and usefulness of the produced goods and services and corporate culture influence the views of all interest groups (stakeholders - stakeholders).
 
What is important to remember is that you can not create an image. Unable to decide that the company will be perceived very positively as the best producer of concrete products. Image can only influence and build long-term process.

Advisor ideas

„Self-confidence must build each alone“ more >>

Jiří Střelec Jiří Střelec

Self - confidence decide on what kind of inner confidence we have in ourselves. Nobody else can give it to us. Others may just us "outsiders" to encourage and show direction. Work on self-confidence is upon us. The sooner we start, the more demanding tasks manage and achieve greater success.

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