publication date: 29/01/2012
AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) – attract attention, I (Interest) – arouse interest, D (Desire) – a desire, wish, A (Action) – a challenge to motivate specific action.
Jiří Střelec
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AIDA
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