A crisis, a state of crisis is when there is a threat to security, the existence of the company, life and health, or the know-how of the company. It is a condition that we are not able to handle with normal work and company tools. Thus, if we continued to work according to approved processes and procedures, the situation would not be rectified in time and the loss would deepen further until the end of the company.

The crisis can be:
  • loss of significant customers
  • declining sales, profit
  • fatal injury or damage to health
  • preview unsaleable product
  • leakage of know-how
  • pandemic
  • disruption of relations between teams and an increase in disagreements
  • ….