Newsletter

publication date 01.12.2013

Newsletter is mass sending of the news to all candidates who have registered and are interested to receive the news by email. Yes, this is mostly electronic communication with customers. The main purpose is, therefore, a company that has a new message their customers should know prepares a newsletter and sends it to its customers. Newsletter marketing is therefore a Public Relations tool for the company´s active communication with customers.

Newsletter mission

Each company, continually evolving and developing new products, prepares news and events for their customers or just informs about new references, contracts, partnerships, etc. Today, most of the information is provided on the website or a social network. However, their customers would have to know when they are supposed to check out their website. The company can make access to the news for them easier at the right moment. They simply send them a newsletter alerting them of the newly added information.

If the newsletter is to work properly with regard to a specific customer group, it is necessary to set:

  • structure newsletter
  • Content - information that will be of interest to customers
  • graphic design
  • periodicity of mailing
  • technical distribution

If set correctly, the newsletter can greatly enhance awareness of the company´s activities and image among its customers . At the same time, they do not lose contact with customers.

Ownway Newsletter

Ownway has a newsletter - Newsletter. Just fill in the form with your own email address, and you will be kept informed about newly added articles, methods, offers or references. 

Advisor ideas

„Rather than creating piles of documentation, it is better to draw a single scheme or picture.“ more >>

Jiří Střelec Jiří Střelec

And not just ISO, AS, OHSAS, CMMI  … but other standards, too, want us to describe what we do and how we do it. Most quality people and managers just produce pages of text which pile on the desk. Writing down a sentence is fairly easy. However, the sentence alone does not matter. What matters here is that people understand that sentence and use it in practice. Standards do not tell us how to describe our management system, though. Frankly, times are hasty and people have no time for reading piles of paper. They are bombarded by information from all sides. Besides, reading through a long document, they do not remember what was at the beginning. A picture or a scheme is faster to read and easier to remember. What if the system was created as an interactive model of schemes, pictures and supplementary text. Try to make out how.

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