Articles
Analysis of competitive threats and pressures on the market
Today even smaller companies are able to knoc out much bigger firms which often boast of their renown. Everything depends on the distribution of power within a particular market segment, and, also, on how familiar they are to managers.
Methods
SWOT analysis
SWOT analysis is largely used in marketing to evaluate Strengths, Weaknesses, Opportunities and Threads of a particular company within the market environment where it does business. It enables to make a realistic picture of the strengths of the company´s internal evironment as compared with the external (market) one and helps to find an adequate strategy to make a profit...
Porter’s model of competitive forces
Porter’s model deals with competitive forces and rivalry on the market. Market rivalry depends on the influence and interaction among basic market forces (competition, the power of suppliers, the power of buyers, possibility of substitution). Outcome of this interaction determines the gain potential of the particular business field.
Offers
Training - preparation of the SWOT analysis and strategy
The company´s strategy should be realistic while ambitious enough to push the company towards a higher performance, a better position on the market, a higher quality. In order to achieve this you need to materialize the company´s true potential and take advantage of the condition of the market that the company works on. The SWOT analysis is one of the suitable instruments. We...
Dictionary
Porter's model
Porter's model is a method designed to evaluate the pressures acting on the company from the market environment. It assesses the pressure, rivalry and interaction of competitors, suppliers, customers and substitutes. The result of their combined effect is finding profit potential.