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The „C“ policy in media communication

Things that look complex can really be very simple - or, indeed, vice versa. Communication with the media is the sort of situation where both the cases may appear. In order to make it really acceptable, you can help yourselves by applying a plain set of principles.

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„The initial inspiration should not overshadow the need for a smart implementation.“ more >>

Jiří Střelec Jiří Střelec

It is positive that an idea captures our imagination. It is good that we readily get down to work on its implementation. Yet the correct realization indeed demands finding the best way for its life. Enthusiasm should never dampen preparation and the ways of implementation.

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