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The „C“ policy in media communication

Things that look complex can really be very simple - or, indeed, vice versa. Communication with the media is the sort of situation where both the cases may appear. In order to make it really acceptable, you can help yourselves by applying a plain set of principles.

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„Creating new and beneficial things is better than finding out who is right.“ more >>

Jiří Střelec Jiří Střelec

More often than not we are drawn into disputes and collision situations. Every time we would like the culprit is someone else, with us being right. Thus, we spend lots of time seeking the truth or rather defending ourselves. Finding the culprit and the cause of the crisis situation makes sense especially with a subsequent improvement in mind.

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