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Target group is the key to fulfilling goals

Everybody should strive to accomplish their goals – without the exception of the services and tourism sectors. How to prepare a supply of services in order to attract potential customers? How to compile a product? We will guide you through the very steps of the product compilation for your resort, hotel or guesthouse. The key to success is information – the knowledge of the target g...

Methods

Porter’s model of competitive forces

Porter’s model deals with competitive forces and rivalry on the market. Market rivalry depends on the influence and interaction among basic market forces (competition, the power of suppliers, the power of buyers, possibility of substitution). Outcome of this interaction determines the gain potential of the particular business field.

Dictionary

Quality, grade

Quality represents the aggregate of specific parameters that a particular product, service or system possesses. These parameters characterize what the product is really like and they can include, for instance, the dimensions,  data recording speed, price, etc. It is the customer supposed to be using it who decides whether a product is high-quality or not. In line with their intention (the purpose...

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„The best strategy can be expressed only in one sentence.“ more >>

Jiří Střelec Jiří Střelec

Strategy management mostly seeks and formulates using special tools (such as SWOT analysis, Porter's model, modeling, market research, etc.). Describes a lot of pages. Analyzing large volumes of data. Such preparation will have just working team! Connect to the strategy is necessary, however the whole company. Individual workers should have a strategy easy to understand and easy to put in their own words. Only in this way can be a good strategy to spread the company. This is the reason why management should strategy express in one sentence.

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