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Articles

Target group is the key to fulfilling goals

Everybody should strive to accomplish their goals – without the exception of the services and tourism sectors. How to prepare a supply of services in order to attract potential customers? How to compile a product? We will guide you through the very steps of the product compilation for your resort, hotel or guesthouse. The key to success is information – the knowledge of the target g...

Methods

Porter’s model of competitive forces

Porter’s model deals with competitive forces and rivalry on the market. Market rivalry depends on the influence and interaction among basic market forces (competition, the power of suppliers, the power of buyers, possibility of substitution). Outcome of this interaction determines the gain potential of the particular business field.

Dictionary

Quality, grade

Quality represents the aggregate of specific parameters that a particular product, service or system possesses. These parameters characterize what the product is really like and they can include, for instance, the dimensions,  data recording speed, price, etc. It is the customer supposed to be using it who decides whether a product is high-quality or not. In line with their intention (the purpose...

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Advisors

Advisor ideas

„Ideas know no limits. Let us fulfil those ideas and make our own dreams happen.“ more >>

Jiří Střelec Jiří Střelec

As kids, we had dreams. We would build castles in the air and want to change the world. At least a tiny bit of it. All this was born of our thoughts and when we tried to make them happen they became the reality. Do not let our thoughts die owing to our inaction, and make our dreams come true.

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