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Articles

Target group is the key to fulfilling goals

Everybody should strive to accomplish their goals – without the exception of the services and tourism sectors. How to prepare a supply of services in order to attract potential customers? How to compile a product? We will guide you through the very steps of the product compilation for your resort, hotel or guesthouse. The key to success is information – the knowledge of the target g...

Methods

Porter’s model of competitive forces

Porter’s model deals with competitive forces and rivalry on the market. Market rivalry depends on the influence and interaction among basic market forces (competition, the power of suppliers, the power of buyers, possibility of substitution). Outcome of this interaction determines the gain potential of the particular business field.

Dictionary

Quality, grade

Quality represents the aggregate of specific parameters that a particular product, service or system possesses. These parameters characterize what the product is really like and they can include, for instance, the dimensions,  data recording speed, price, etc. It is the customer supposed to be using it who decides whether a product is high-quality or not. In line with their intention (the purpose...

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Advisors

Advisor ideas

„Before I set out on a long journey of business or take up a new position at work, I should know who I am, what I can do and what I like.“ more >>

Jiří Střelec Jiří Střelec

Considering oneself a master of a trade is easy. Especially from the desk, you may think what you like. The reality, however, tends to be different. The second stage of our younger life (say, from high school up to our 30th birthday) is an exploratory one for us. We should try out more jobs, positions, situations, etc. It will help us learn how we feel in different situations, what we are good at, what makes us feel good. In doing so, we learn about OURSELVES and can take responsibility for our lives and, eventually, for our children or a team of our workmates. Try new things, learn about yourselves before you start investing into a business, a new partnership, job positions. You will, thus, prevent needless tears and stress. 

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