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Radka Hošková

A systematically planned marketing campaign creates a synergetic effect, reduces costs and increases the overall effectiveness of campaigns.

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How to increase the effect of a press conference using social networks

A press conference is a very important tool of Public Relations for communication with journalists and creation of the media image of the company. Today we can relatively easily discover the needs and interests of journalists thanks to social networks, chat with them directly on these networks and increase the reach of the published content. How to use all these aspects for the benefit of your press...

Learn about the atmosphere in your company

The social environment is sometimes being unjustly marginalized, yet it is a key factor in the company´s success at the same time. The factor determining not only the performance and the effectivity of work alone, but, in particular, the capacity to cope with problems and emergency situations. What does it consist of? How can it be measured? What can be done to effect it? If you wish to learn...

Has GRC got a stronger philosophical substance than CSR?

For small to medium-scale businesses, being a socially and environmentally responsible company in the EU today is becoming an integral part of their intelligent entrepreneurial and marketing strategy effecting even their admission to the region and the market. The GRC process should be controlled by the state through its agencies.

Where will corporate social responsibility reach up to?

A whole range of the world´s leading companies of both national and multinational significance have included in their entrepreneurial visions a new philosophical stream “specific to them“ which comprises a higher civilization purpose of business and trading. It accentuates a deeper social sense of meeting the needs and providing the resources for the development of human society....

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„We get more powerful with every new professional skill we acquire. “ more >>

Jiří Střelec Jiří Střelec

The power can  bring benefit not only to ourselves, but also to others. Let us make use of our skills cautiously. 

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