ACADEMY

COMMUNICATION

Academy »  Communication

External communication and personal mission

The right external communication, a uniform corporate style, etc. do bear fruit. If the company has not set its corporate culture well, including positive internal values, it will - sooner or later - hit its ceiling. The fundamental policy is always laid down at the top positions. If the oragnization´s founder considers manipulation, coercion, misinformation as being the norm, then, it might be assumed they are going to use such a style even while building their own company.

External communication creates the picture of your company in the eye of the general public and the media

Writing a press release is pretty simple,“ we can frequently be hearing from all sides. „Annie from the accounting department or Mr.Olive, the deputy director from the economic department, have been writing our press releases for years,“ we are offered further explanation. To our question whether they find their press releases in the newspapers, at least now and then, we invariably get the brief and unanimous answer „No!“

Internal communication and management policy

Nowadays, the internal communication is regarded as a matter of course. After all, there are regular meetings, managers do communicate with their workers on a daily basis, and an awful lot of e-mails are sent every day. It does not mean, though, the internal communication works all right and noway it means it is correctly set to fulfil the company´s strategy.

Prevent rumours, do internal communication

The company is going downhill, we may be left without work,“ employees are whispering to one another. Thus, a rumour is being born which spreads easily and fast among the workforce without being well founded. During the financial crisis, it only takes a single month with fewer orders, a couple of delayed payments, and mentally disturbing rumour starts spreading among the workers.

Tuning up to pull in full power

Marie Wojciková, an internal communication specialist, compares a company to an orchestra. In order to perform well, its workers need to understant one another, the right hand and the left hand have to act in coordination. Otherwise, the instrument would produce screeching rather than accord. It is the internal communication workers who make sure everything is in tune exactly as it should be.