Marketing is the science of market and its behavior. The base includes, in particular the creation of demand, market research, planning, production program, promotion of products and services. Marketing applies the 4P (Product – product and services, Price, Place – distribution / location, Promotion – product presentations). The specific way in which the individual policy is called the marketing mix. According to the target group must select the correct forms of presentation and advertising.

Time is of the essence – time is valuable. We want to have everything finished immediately. Customers can’t tolerate long wait times. Customers want information, but their suppliers don’t provide it for them, or they are completely…

Marketing communication | Public Relations | 04/06/2020

Acquiring a new customer is very expensive. Up to 7 times more expensive than keeping an existing customer. Minor and major errors, blind paths to products, missing or malfunctioning communication channels, and unanswered questions and requests lead…

#customer journey #satisfaction

Marketing communication | Public Relations | 11/05/2020

#corporate identity #company identity

Marketing communication | Public Relations | 17/10/2015

A press conference is a very important tool of Public Relations for communication with journalists and creation of the media image of the company. Today we can relatively easily discover the needs and interests of journalists thanks to social…

#press conference #social networks

Marketing communication | Public Relations |
Radka Hošková | 16/08/2015

Everybody should strive to accomplish their goals – without the exception of the services and tourism sectors. How to prepare a supply of services in order to attract potential customers? How to compile a product? We will guide you through the…

#product #market analysis #hotel

Marketing communication | Public Relations | 15/03/2015

Marketing communication | Public Relations

Specialists in the field

Knowledge

Own way Consulting fields Komunikace Veřejná komunikace Marketing communication | Public Relations

Marketing communication | Public Relations | Own way

Marketing communication | Public Relations

Specialists in the field

Michaela Kovalová

Support positive emotions your customers

Black holes of customer care

Corporate identity

How to increase the effect of a press conference using social networks

Target group is the key to fulfilling goals