Marketing is the science of market and its behavior. The base includes, in particular the creation of demand, market research, planning, production program, promotion of products and services. Marketing applies the 4P (Product - product and services, Price, Place - distribution / location, Promotion - product presentations). The specific way in which the individual policy is called the marketing mix. According to the target group must select the correct forms of presentation and advertising.
Specialists in the field
Marketing communication | Public Relations | 20/06/2010
Piracy punished ...
It is generally acknowledged that ignoring the good manners is not usually worth while. Piracy, as a demonstration of ruthless greed, is without doubt in contradiction with the good manners.
Marketing communication | Public Relations | text | 15/11/2009
SWOT Analysis for the Public Service - Methodology
On the top levels of management, particularly when medium-term and long-term strategic documents are being elaborated, information acquired through modern analytical methods is required ever more increasingly. These methods do not only work with…
Marketing communication | Public Relations | Jiří Střelec | 04/09/2009
External communication creates the picture of your company in the eye of the general public and the media
Writing a press release is pretty simple,“ we can frequently be hearing from all sides. „Annie from the accounting department or Mr.Olive, the deputy director from the economic department, have been writing our press releases for years,…
Marketing communication | Public Relations | 29/04/2007
Analysis of competitive threats and pressures on the market
Today even smaller companies are able to knoc out much bigger firms which often boast of their renown. Everything depends on the distribution of power within a particular market segment, and, also, on how familiar they are to managers.
Marketing communication | Public Relations | 24/03/2007
On the art of (not) wasting big money
A small entrepreneur or tradesman who has invested into costly capacity equipment and is launching new production has to think another way than a big corporation. They would like to inform potential customers about their crispy rolls and beautiful…