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How to increase the effect of a press conference using social networks

A press conference is a very important tool of Public Relations for communication with journalists and creation of the media image of the company. Today we can relatively easily discover the needs and interests of journalists thanks to social networks, chat with them directly on these networks and increase the reach of the published content. How to use all these aspects for the benefit of your press...

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„If our fate is on the line, we know how to effectively change our routine.“ more >>

Jiří Střelec Jiří Střelec

How many times you have heard that people do not change. Yet they do, and we ourselves have changed. When we wanted our first computer, we got some seasonal job. When we wanted to win favour of a girl of our dreams, we were ready to memorize a poem or even to write one. As parents, we want and know how to protect our own children. For their smile is worth it. People who are interested in nothing and do not want to change are very few. Often enough, it is just that we do not know how to break an established routine. Managers sometimes do not know how to effect a change, or, as the case may be, are afraid the change they are going to effect might have some unpleasant repercussions. They do not feel like resolving unpleasant situations.

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