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How to increase the effect of a press conference using social networks

A press conference is a very important tool of Public Relations for communication with journalists and creation of the media image of the company. Today we can relatively easily discover the needs and interests of journalists thanks to social networks, chat with them directly on these networks and increase the reach of the published content. How to use all these aspects for the benefit of your press...

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„Do not give credence to what they tell you without verification or without knowing it comes from a reliable information source.“ more >>

Jiří Střelec Jiří Střelec

It is all very easy to trust nice words of the others: how many skills they possess, how hard they will work, how they work overtime, etc. The reality, however, is anything but ideal. Company owners know their bit about it. Most likely to complain are managers and owners who do not check on new workers, who do not ask for references, do not call their last employer or carry out a spot check. Regardless of whether you are in production, construction, a sweetshop or a development department, it si always essential to verify information. It may not be outright fraud or a lie, very often it is just ignorance, different experience, etc. A timely checking will spare you a lot of time and money.

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