AIDA

publication date 29.01.2012

AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) - attract attention, I (Interest) - arouse interest, D (Desire) - a desire, wish, A (Action) - a challenge to motivate specific action.

Advisor ideas

„Each golfer will play a bad shot. There is on him how long he will play badly.“ more >>

Jiří Střelec Jiří Střelec

Just as we make a mistake, we understand that anything we underestimated did not do correctly. It's a common learning process without which we would hardly gain valuable experience. It is very important to master emotions, realize the cause and the error no longer continue. The golf in this case, emotions are working on a lot and a bad shot golfer must correct or receives a penalty stroke. It's the same in life. There is paid for each relief.