AIDA

publication date 29.01.2012

AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) - attract attention, I (Interest) - arouse interest, D (Desire) - a desire, wish, A (Action) - a challenge to motivate specific action.

Advisor ideas

„Consultancy primarily changes the way people think. The change, however, has to be effected by each person individually.“ more >>

Jiří Střelec Jiří Střelec

We get into troubled and difficult situations due to our thinking. The very thinking that accompanies us on our trip through life. A consultant can only provide an impulse to change the direction of our thinking. The real change of mastering those new ideas has to be effected by each person alone.