AIDA

publication date 29.01.2012

AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) - attract attention, I (Interest) - arouse interest, D (Desire) - a desire, wish, A (Action) - a challenge to motivate specific action.

Advisor ideas

„An honest consultant only charges for the work done.“ more >>

Jiří Střelec Jiří Střelec

A lot of entrepreneurs have experienced cooperation with consultants who start their “stop-watch“ from the moment they  greet them  “Good morning, …“. Their billing includes the small talk about how the business is going or even breaks. An honest consultant charges only for the period in which they were using their expertise for the customer´s  benefit. It means the time when they analyze, seek the solution, lecture, train, etc. 

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