publication date 29.01.2012

AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) - attract attention, I (Interest) - arouse interest, D (Desire) - a desire, wish, A (Action) - a challenge to motivate specific action.

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„If our own fate is on the line, we know how to effectively change our routine.“ more >>

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