Balanced scorecard

publication date 21.12.2012

Balanced Scorecard (hereinafter also BSC) is a strategic managerial system that helps convert the company's strategy to grasp (concrete) plans and benchmarks. It helps you adjust the balance between corporate plans. Creates strategic feedback to the success of the strategy implemented. So it is a practical model for measuring business performance.

Method was defined by Robert S. Kaplan and David P. Norton. The problem with most companies is how to ensure that the strategies applied in all activities of the company. Hence, Balanced Scorecard measures the success of the strategy in 4 perspectives:

  • financial
  • customer
  • process
  • learning and growth

How to implement Balanced Scorecard can be found in the description of methods.

Advisor ideas

„An honest consultant only charges for the work done.“ more >>

Jiří Střelec Jiří Střelec

A lot of entrepreneurs have experienced cooperation with consultants who start their “stop-watch“ from the moment they  greet them  “Good morning, …“. Their billing includes the small talk about how the business is going or even breaks. An honest consultant charges only for the period in which they were using their expertise for the customer´s  benefit. It means the time when they analyze, seek the solution, lecture, train, etc.