Balanced scorecard

publication date 21.12.2012

Balanced Scorecard (hereinafter also BSC) is a strategic managerial system that helps convert the company's strategy to grasp (concrete) plans and benchmarks. It helps you adjust the balance between corporate plans. Creates strategic feedback to the success of the strategy implemented. So it is a practical model for measuring business performance.

Method was defined by Robert S. Kaplan and David P. Norton. The problem with most companies is how to ensure that the strategies applied in all activities of the company. Hence, Balanced Scorecard measures the success of the strategy in 4 perspectives:

  • financial
  • customer
  • process
  • learning and growth

How to implement Balanced Scorecard can be found in the description of methods.

Advisor ideas

„Creating new and beneficial things is better than finding out who is right.“ more >>

Jiří Střelec Jiří Střelec

More often than not we are drawn into disputes and collision situations. Every time we would like the culprit is someone else, with us being right. Thus, we spend lots of time seeking the truth or rather defending ourselves. Finding the culprit and the cause of the crisis situation makes sense especially with a subsequent improvement in mind.