Corporate image

publication date 17.10.2015

Corporate image would describe as the opinions and perceptions of the entity (company, product, man), therefore its surroundings mainly by people and through them, and companies.

What is a company's image?

The company's image is strongly influenced by elements of corporate identity. Forms of marketing communication, application design, quality and usefulness of the produced goods and services and corporate culture influence the views of all interest groups (stakeholders - stakeholders).
What is important to remember is that you can not create an image. Unable to decide that the company will be perceived very positively as the best producer of concrete products. Image can only influence and build long-term process.

Advisor ideas

„A consultant accompanies the customer only as far as they have reached the point of understanding.“ more >>

Jiří Střelec Jiří Střelec

A consultant definitely is not someone who is going to live their customer´s life for them. He or she is acutally an outside intruder who is supposed to watch the company´s current situation without emotion and impartially seek the best ways leading to the customer´s success. The ways are subsequently brought to the customer to choose from. Then he or she may oversee the customer´s journey along the chosen path until the client has positively understood the course of action and been able to continue on their own.