Corporate image

publication date 17.10.2015

Corporate image would describe as the opinions and perceptions of the entity (company, product, man), therefore its surroundings mainly by people and through them, and companies.

What is a company's image?

The company's image is strongly influenced by elements of corporate identity. Forms of marketing communication, application design, quality and usefulness of the produced goods and services and corporate culture influence the views of all interest groups (stakeholders - stakeholders).
 
What is important to remember is that you can not create an image. Unable to decide that the company will be perceived very positively as the best producer of concrete products. Image can only influence and build long-term process.

Advisor ideas

„A consultant's mission is to identify suitable ways of solving his or her clients's problems and create systems to work for people.“ more >>

Jiří Střelec Jiří Střelec

If you are concerned with a person, worker, manager being able to develop themselves on their own, it is not appropriate to give them “advice“, but to show them possible directions. Then the person alone will choose such a road to walk as is close to their heart. One which is close to their abilities, one that they are inclined to walk down. It is up to the OwnWay consultant to search and show such roads as will help people resolve their problems. Roads invariably require a system. Whether it is a system for personal use (in private life, family) or corporate use. All these systems are supposed to be easy to use, usable … well, simply for the folks.