Corporate image

publication date 17.10.2015

Corporate image would describe as the opinions and perceptions of the entity (company, product, man), therefore its surroundings mainly by people and through them, and companies.

What is a company's image?

The company's image is strongly influenced by elements of corporate identity. Forms of marketing communication, application design, quality and usefulness of the produced goods and services and corporate culture influence the views of all interest groups (stakeholders - stakeholders).
 
What is important to remember is that you can not create an image. Unable to decide that the company will be perceived very positively as the best producer of concrete products. Image can only influence and build long-term process.

Advisor ideas

„Ideas know no limits. Let us fulfil those ideas and make our own dreams happen.“ more >>

Jiří Střelec Jiří Střelec

As kids, we had dreams. We would build castles in the air and want to change the world. At least a tiny bit of it. All this was born of our thoughts and when we tried to make them happen they became the reality. Do not let our thoughts die owing to our inaction, and make our dreams come true.