Corporate image

publication date 17.10.2015

Corporate image would describe as the opinions and perceptions of the entity (company, product, man), therefore its surroundings mainly by people and through them, and companies.

What is a company's image?

The company's image is strongly influenced by elements of corporate identity. Forms of marketing communication, application design, quality and usefulness of the produced goods and services and corporate culture influence the views of all interest groups (stakeholders - stakeholders).
 
What is important to remember is that you can not create an image. Unable to decide that the company will be perceived very positively as the best producer of concrete products. Image can only influence and build long-term process.

Advisor ideas

„If our fate is on the line, we know how to effectively change our routine.“ more >>

Jiří Střelec Jiří Střelec

How many times you have heard that people do not change. Yet they do, and we ourselves have changed. When we wanted our first computer, we got some seasonal job. When we wanted to win favour of a girl of our dreams, we were ready to memorize a poem or even to write one. As parents, we want and know how to protect our own children. For their smile is worth it. People who are interested in nothing and do not want to change are very few. Often enough, it is just that we do not know how to break an established routine. Managers sometimes do not know how to effect a change, or, as the case may be, are afraid the change they are going to effect might have some unpleasant repercussions. They do not feel like resolving unpleasant situations.

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