Strategy map

publication date 08.01.2013

Strategy map is a graphical representation of the company's strategy through strategic objectives of the company, their mutual relations (cause and effect relationship). Map is prepare for better understanding the context of the individual strategic objectives and to check whether all sub-strategic objectives aimed at fulfillment required performance for the company in particular financial measures.

Map can be used in the strategic model of Balanced Scorecard, but can also be used for other individual models of strategic management.

Advisor ideas

„If we do not provide workers with information, they will get it elsewhere themselves.“ more >>

Jiří Střelec Jiří Střelec

Indeed, we live in the world supersaturated with information. Still, people covet the information which they need for their jobs or personal lives. If we fail to provide them with information, particularly in conflict or critical situations, they will make great effort to obtain it or make it up. Naturally, they will do so with regard to their knowledge and interests. Invariably, there is appropriate information to be communicated.