Strategy map

publication date 08.01.2013

Strategy map is a graphical representation of the company's strategy through strategic objectives of the company, their mutual relations (cause and effect relationship). Map is prepare for better understanding the context of the individual strategic objectives and to check whether all sub-strategic objectives aimed at fulfillment required performance for the company in particular financial measures.

Map can be used in the strategic model of Balanced Scorecard, but can also be used for other individual models of strategic management.

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