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The Most Frequent Failings in Creating a SWOT analysis

A SWOT analysis represents  a frequently used method  to create a strategy.  These days, not only marketing workers  but also managers are supposed to be familiar with that. The analysis helps to assess the current condition of both the company and the environment it does business in.  Sadly, I come across a whole range of failings rather too frequently.  Such...

SWOT Analysis for the Public Service - Methodology

On the top levels of management, particularly when medium-term and long-term strategic documents are being elaborated, information acquired through modern analytical methods is required ever more increasingly. These methods do not only work with data come from the traditional spheres, i.e. operating and economic data, but they also include qualitative data from the spheres of law, human resources...

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SWOT analysis

SWOT analysis is largely used in marketing to evaluate Strengths, Weaknesses, Opportunities and Threads of a particular company within the market environment where it does business. It enables to make a realistic picture of the strengths of the company´s internal evironment as compared with the external (market) one and helps to find an adequate strategy to make a profit...

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Training - preparation of the SWOT analysis and strategy

The company´s strategy should be realistic while ambitious enough to push the company towards a higher performance, a better position on the market, a higher quality. In order to achieve this you need to materialize the company´s true potential and take advantage of the condition of the market that the company works on. The SWOT analysis is one of the suitable instruments. We...

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„If our fate is on the line, we know how to effectively change our routine.“ more >>

Jiří Střelec Jiří Střelec

How many times you have heard that people do not change. Yet they do, and we ourselves have changed. When we wanted our first computer, we got some seasonal job. When we wanted to win favour of a girl of our dreams, we were ready to memorize a poem or even to write one. As parents, we want and know how to protect our own children. For their smile is worth it. People who are interested in nothing and do not want to change are very few. Often enough, it is just that we do not know how to break an established routine. Managers sometimes do not know how to effect a change, or, as the case may be, are afraid the change they are going to effect might have some unpleasant repercussions. They do not feel like resolving unpleasant situations.

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