List of articles - Communication (PR)

Public relations are techniques, methods and tools by which a company or a society creates, maintains credibility relationships and awereness with its surroundings (the public, partners, suppliers, customers, politicians, and others). Studying individual attitudes of target groups and seek to influence them. The basis of public relations is to provide information to the public and selected target groups. At the same time obtaining feedback on the impact and effect of the information provided. An important aspect of Public Relations is two-way communication (eg, unlike the advertising).

Press conference

How to increase the effect of a press…

A press conference is a very important tool of Public Relations for communication…

press conference, social

Ineffective communication - the problem rests outside the non-verbal communication

Causes of ineffective communication

The non-verbal communication largely does not tend to be the cause of bad…

communication, non-verbal

Internal dialogue - authentic speech

The authenticity of presentations

Sometimes everyone can be in a situation, when he or she must face for some reason…

internal dialogue, stage fright

Communication with media has its rules and methods

The „C“ policy in media communication

Things that look complex can really be very simple - or, indeed, vice versa.…

media, journalists

Without positive values - will not positively valuable external communication

External communication and personal…

The right external communication, a uniform corporate style, etc. do bear fruit. If…

internal values, corporate

External communication creates the picture of your company in the eye of the general public and the media

External communication creates the…

Writing a press release is pretty simple,“ we can frequently be hearing from…

corporate style, press release

Internal communication in the process of strategy implementation

Internal communication may delay the…

Nowadays, the internal communication is regarded as a matter of course. After all,…

marketing communication

Internal communication

Prevent rumours, do internal…

The company is going downhill, we may be left without work,“ employees are…

crisis, process, communication

Let us put the man first

Let us put the man first

The right mode of communication can inspire people to coin new ideas or participate in improvement, thus putting…

understanding, quality

Specialization

Method

Norm

Advisors

Advisor ideas

„The best strategy can be expressed only in one sentence.“ more >>

Jiří Střelec Jiří Střelec

Strategy management mostly seeks and formulates using special tools (such as SWOT analysis, Porter's model, modeling, market research, etc.). Describes a lot of pages. Analyzing large volumes of data. Such preparation will have just working team! Connect to the strategy is necessary, however the whole company. Individual workers should have a strategy easy to understand and easy to put in their own words. Only in this way can be a good strategy to spread the company. This is the reason why management should strategy express in one sentence.