duration 1.1.2011 - still

Logo Continental


Person: Jan Semerák

Description: SWOT analýza, strategie, komunikace, image, management vzorem

Advisor: Jiří Střelec

Creating  a long-term development plan and increasing competitiveness 

Training competitiveness through own pattern ‒ reference

The need to define a long-term development plan in our company arose in the second half of 2010 with the following main objectives:

  • creating a vision and a strategy to increase our ability to compete
  • creating a strategy to enhance our employees´ presentation and communication abilities
  • improving the image of our production plant within the industrial group

A three-pronged package development plan was proposed from the side of OwnWay:

  • carrying out the SWOT analysis for us to fully comprehend the current situation a good base for creating any long-term strategy
  • completion of the communication training
  • completion of the image creation training

So far in 2011, the SWOT analysis and the communication training for management, project managers and customer quality workers have been completed. Training assessment:   preparation and performance of the trainings in question were on a professional level, as expected. The principal advantages included:

  • a comprehensively and logically drafted plan of events and trainings which aims to gradually fulfil the pre-determined objectives
  • adjusting the subject of the trainings to our needs and to the scope of work of the individual training participants 
  • individual recapitulation / interviews with the individual training participants for the purpose of directing their professional development
  • personality of the lecturer, Mr.Střelec, who, through a highly professional and empathic approach, has managed to identify the needs and the potential of the individual training participants, motivating them to take a more active part

All of the participants in the training have perceived it positively and want to develop their skills further.


In Trutnov, December 1, 2011, Jan Semerák





Advisor ideas

„The operational activities causes falling asleep of managers and whole company.“ more >>

Jiří Střelec Jiří Střelec

Every day is increasing long list of tasks and challenges to be solved. In some companies, you would not have to go home and all the time you could work. It still have not finished the tasks. If managers begin to "drown" in such operative, they easy to forget the long-term development of the company. Strategically managers are starting to fall asleep and  company too with them. They do not notice that the surrounding environment is changing day by day and the competitors has brought new technologies and products. Easy then the time will come when no longer need to work. Please, take some time each week to develop yourself, your team, company. Give regular time regular to working of strategy and vision of the company.