AIDA

publication date 29.01.2012

AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) - attract attention, I (Interest) - arouse interest, D (Desire) - a desire, wish, A (Action) - a challenge to motivate specific action.

Advisor ideas

„Nobody is going to collect results for the manager.“ more >>

Jiří Střelec Jiří Střelec

The manager is supposed, along with his or her team, to deliver results for the company. That is what they are paid for. The results need to be proven. Not always they are obvious from the reporting, especially if the measurement systems are soft. The manager needs to keep their eyes open, taking into account every change, result, conclusion and communicating them to the others.

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