AIDA

publication date 29.01.2012

AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) - attract attention, I (Interest) - arouse interest, D (Desire) - a desire, wish, A (Action) - a challenge to motivate specific action.

Advisor ideas

„The system only works provided that the management makes its part.“ more >>

Jiří Střelec Jiří Střelec

Every management system generates results and a more effective performance only if it includes everybody and everybody uses it properly. If the management regards the system only as a pro forma profit-making tool for the workers, the system is never going to work as it should.

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