AIDA

publication date 29.01.2012

AIDA is an acronym for the procedure in marketing communications as you get, motivate and trigger action on the selected target group. The stages of procedure are labeled with letters. A (Attention) - attract attention, I (Interest) - arouse interest, D (Desire) - a desire, wish, A (Action) - a challenge to motivate specific action.

Advisor ideas

„If nobody knows the quality of your work, not acually doing the work will be just as good.“ more >>

Jiří Střelec Jiří Střelec

Doing quality work for the customer should come as a matter of course. However, even quality work must be properly presented. If the customer is not informed about the quality or, better still, confident of it, then we did not do quality work. 

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