Balanced scorecard

publication date 21.12.2012

Balanced Scorecard (hereinafter also BSC) is a strategic managerial system that helps convert the company's strategy to grasp (concrete) plans and benchmarks. It helps you adjust the balance between corporate plans. Creates strategic feedback to the success of the strategy implemented. So it is a practical model for measuring business performance.

Method was defined by Robert S. Kaplan and David P. Norton. The problem with most companies is how to ensure that the strategies applied in all activities of the company. Hence, Balanced Scorecard measures the success of the strategy in 4 perspectives:

  • financial
  • customer
  • process
  • learning and growth

How to implement Balanced Scorecard can be found in the description of methods.

Advisor ideas

„Only those who live it can move it forward.“ more >>

Jiří Střelec Jiří Střelec

The best ideas cross our minds when we are really preoccupied with a particular matter, gathering information, making connections, proposing solutions. In sum, when we deploy all of our capabilities to process the information available. Not just a single day, but longer. When we live the given matter today, tomorrow or even the following week or year. You would be amazed how many possibilities would suddenly emerge. If, while writing the project down, your mind is concerned about the coming sports weekend, the project cannot be brilliant but only formal.

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