List of articles - Marketing

Marketing is the science of market and its behavior. The base includes, in particular the creation of demand, market research, planning, production program, promotion of products and services. Marketing applies the 4P (Product - product and services, Price, Place - distribution / location, Promotion - product presentations). The specific way in which the individual policy is called the marketing mix. According to the target group must select the correct forms of presentation and advertising.

Press conference

How to increase the effect of a press…

A press conference is a very important tool of Public Relations for communication…

press conference, social

Creating products - services

Target group is the key to fulfilling…

Everybody should strive to accomplish their goals – without the exception of…

product, market analysis

The Most Frequent Failings in Creating SWOT analysis

The Most Frequent Failings in Creating…

A SWOT analysis represents  a frequently used method  to create a strategy…

SWOT matrix, method, analysis

Modern pirates do not wear blindfolds, but the suits.

Piracy punished ...

It is generally acknowledged that ignoring the good manners is not usually worth while. Piracy, as a demonstration…

TDS Brno, welding, democracy

SWOT analysis for public authorities

SWOT Analysis for the Public Service -…

On the top levels of management, particularly when medium-term and long-term…

SWOT matrix, SWOT analysis

External communication creates the picture of your company in the eye of the general public and the media

External communication creates the…

Writing a press release is pretty simple,“ we can frequently be hearing from…

corporate style, press release

Vision and strategy is the basis of business

Void of vision and strategy equals bad…

Most entrepreneurs begin their career with an idea that they think they can make…

vision, strategy, target

Porterův model konkurenčních sil

Analysis of competitive threats and…

Today even smaller companies are able to knoc out much bigger firms which often…

Porter's model of competitive

Marketing not bother with big money

On the art of (not) wasting big money

A small entrepreneur or tradesman who has invested into costly capacity equipment…

marketing, advertising, agency

Specialization

Method

Norm

Advisors

Advisor ideas

„Rather than creating piles of documentation, it is better to draw a single scheme or picture.“ more >>

Jiří Střelec Jiří Střelec

And not just ISO, AS, OHSAS, CMMI  … but other standards, too, want us to describe what we do and how we do it. Most quality people and managers just produce pages of text which pile on the desk. Writing down a sentence is fairly easy. However, the sentence alone does not matter. What matters here is that people understand that sentence and use it in practice. Standards do not tell us how to describe our management system, though. Frankly, times are hasty and people have no time for reading piles of paper. They are bombarded by information from all sides. Besides, reading through a long document, they do not remember what was at the beginning. A picture or a scheme is faster to read and easier to remember. What if the system was created as an interactive model of schemes, pictures and supplementary text. Try to make out how.

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