List of articles - Media

Media branch (Media Relations) here deals with how to set up proper relationships with media representatives to use resources for mass communication with target groups, the public.

Press conference

How to increase the effect of a press…

A press conference is a very important tool of Public Relations for communication…

press conference, social

Communication with media has its rules and methods

The „C“ policy in media communication

Things that look complex can really be very simple - or, indeed, vice versa.…

media, journalists

External communication creates the picture of your company in the eye of the general public and the media

External communication creates the…

Writing a press release is pretty simple,“ we can frequently be hearing from…

corporate style, press release

Internal communication

Prevent rumours, do internal…

The company is going downhill, we may be left without work,“ employees are…

crisis, process, communication

Specialization

Method

Norm

Advisors

Advisor ideas

„Rather than creating piles of documentation, it is better to draw a single scheme or picture.“ more >>

Jiří Střelec Jiří Střelec

And not just ISO, AS, OHSAS, CMMI  … but other standards, too, want us to describe what we do and how we do it. Most quality people and managers just produce pages of text which pile on the desk. Writing down a sentence is fairly easy. However, the sentence alone does not matter. What matters here is that people understand that sentence and use it in practice. Standards do not tell us how to describe our management system, though. Frankly, times are hasty and people have no time for reading piles of paper. They are bombarded by information from all sides. Besides, reading through a long document, they do not remember what was at the beginning. A picture or a scheme is faster to read and easier to remember. What if the system was created as an interactive model of schemes, pictures and supplementary text. Try to make out how.

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