List of articles - Communication (PR)

Public relations are techniques, methods and tools by which a company or a society creates, maintains credibility relationships and awereness with its surroundings (the public, partners, suppliers, customers, politicians, and others). Studying individual attitudes of target groups and seek to influence them. The basis of public relations is to provide information to the public and selected target groups. At the same time obtaining feedback on the impact and effect of the information provided. An important aspect of Public Relations is two-way communication (eg, unlike the advertising).

Cesta zákazníka nástroj péče o zákazníky

Black holes of customer care

Acquiring a new customer is very expensive. Up to 7 times more expensive than…

customer journey, satisfaction

Communication for managers - work with arguments

Communication as a game of arguments

Just as in a game of chess, an opponent reacts to his opponent's move by moving…

facts, power of information

Communication preparation - facts and information

Well-prepared preparation - the basis…

Before sport activity we take it for granted, prepare the body for physical exercise…

how to prepare communication

Communication on commencing a new job

How to introduce a new worker

Entering the job of a new worker is the result of a costly and time-consuming…

new worker entering the work

Press conference

How to increase the effect of a press…

A press conference is a very important tool of Public Relations for communication…

press conference, social

Ineffective communication - the problem rests outside the non-verbal communication

Causes of ineffective communication

The non-verbal communication largely does not tend to be the cause of bad…

communication, non-verbal

Internal dialogue - authentic speech

The authenticity of presentations

Sometimes everyone can be in a situation, when he or she must face for some reason…

internal dialogue, stage fright

Communication with media has its rules and methods

The „C“ policy in media communication

Things that look complex can really be very simple - or, indeed, vice versa.…

media, journalists

Without positive values - will not positively valuable external communication

External communication and personal…

The right external communication, a uniform corporate style, etc. do bear fruit. If…

internal values, corporate

External communication creates the picture of your company in the eye of the general public and the media

External communication creates the…

Writing a press release is pretty simple,“ we can frequently be hearing from…

corporate style, press release

Internal communication in the process of strategy implementation

Internal communication may delay the…

Nowadays, the internal communication is regarded as a matter of course. After all,…

marketing communication

Internal communication

Prevent rumours, do internal…

The company is going downhill, we may be left without work,“ employees are…

crisis, process, communication

Let us put the man first

Let us put the man first

The right mode of communication can inspire people to coin new ideas or participate in improvement, thus putting…

understanding, quality

Specialization

Method

Norm

Advisors

Advisor ideas

„If our fate is on the line, we know how to effectively change our routine.“ more >>

Jiří Střelec Jiří Střelec

How many times you have heard that people do not change. Yet they do, and we ourselves have changed. When we wanted our first computer, we got some seasonal job. When we wanted to win favour of a girl of our dreams, we were ready to memorize a poem or even to write one. As parents, we want and know how to protect our own children. For their smile is worth it. People who are interested in nothing and do not want to change are very few. Often enough, it is just that we do not know how to break an established routine. Managers sometimes do not know how to effect a change, or, as the case may be, are afraid the change they are going to effect might have some unpleasant repercussions. They do not feel like resolving unpleasant situations.

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