Corporate communication

publication date 29.01.2012

Corporate communication  - a package of all forms of conduct through which the company conveys information about its activites, thus communicating with the outside world. It includes not only external subjects, but also internal environment such as employees, shareholders, executive bodies of the company and so on.

Tho following tools, ways and means can be classified as the corporate communication terms:

  • meeting
  • corporate bulletin
  • all-company gathering
  • presentation
  • image of the company´s buildings and offices
  • noticeboards
  • Intranet
  • company dress code
  • ...

Advisor ideas

„Nobody is going to collect results for the manager.“ more >>

Jiří Střelec Jiří Střelec

The manager is supposed, along with his or her team, to deliver results for the company. That is what they are paid for. The results need to be proven. Not always they are obvious from the reporting, especially if the measurement systems are soft. The manager needs to keep their eyes open, taking into account every change, result, conclusion and communicating them to the others.

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