Elevator pitch is a presentation in an elevator. It is a very short, information-intensive presentation. The name originates in today´s hectic times when you only have so much time for making a presentation as it takes to travel from the zero floor to the fifth one while accompanying the manager on his or her way to the office. This is all the time you will ever have to get to the point of your presentation.
Mastering the "elevator pitch" presentation means to focus on:
- capturing the main idea
- key aspects
- compressed description
- ....
You are allowed just 30 to 60 seconds (the average elevator ride time). It is time enough for about 40 short sentences, it is, therefore, wise to really think things over before you start.