Do we need satisfied employees?

publication date 02.10.2006

Potřebujeme spokojeného pracovníka?

Today’s competitiveness is not dependent only on state-of-the-art technology, which becomes obsolete fairly quickly, but particularly on human potential; humans are able not only to effectively use this technology, but also continuously enhance and improve it.

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The paradox is that nowadays in many areas we are approaching the limits of technical perfection unforeseen in the past; we attack the borders of the impossible, but in social areas the situation is quite often totally opposite. Yes, sometimes it is easier to work with lifeless mass, which does not exhibit changing moods and needs. We therefore have sophisticated methodologies and procedures in place, which bring about products with stunning technical parameters. We usually manage - often at a top level - technical, technological, and economic processes; but on numerous occasions we fail in activities concerning people - human capital. A number of employers dispose excellent information with regard to state-of-the-art technologies, but their knowledge in the social sphere remains somewhere in the area of servitude, or - in better cases - the early capitalism.

They do not realize that today’s competition does not only depend on state-of-the-art technology, which becomes obsolete fairly quickly, but on the human potential in particular; humans are able not only to effectively use this technology, but also continuously enhance and improve it.  

In many organizations we can find a well-functioning system of quality management, effective controlling, etc., but we very rarely find system-set and functioning processes that would set free human potential and generate a significant synergic effect.

Organisations that underestimate the cultivation of strong corporate culture, fostering the mentality of wealth and positive atmosphere at the workplace are often taken aback by the departure of top operatives who have satisfied their economic needs and now they strive to satisfy their other needs concerning positive relationships, personal growth and development, and meaningful acting. They forget that the following still applies: “Until we reach the state when our managerial systems pay the same attention to people as they do to equipment, technology, and economy, we will still manage our organisations in the darkness”.  

Today - more than even - the following applies: “The biggest danger for the company is not its competition, but its own dissatisfied and demotivated staff.”

In this light it is worth mentioning the information published by Harvard Business Review - 5% increase of employees’ satisfaction reduces the costs by 10%.

Do you still think that the satisfaction of your people is the by-product of profit?

Alexander Huňát

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Advisor ideas

„The best strategy can be expressed only in one sentence.“ more >>

Jiří Střelec Jiří Střelec

Strategy management mostly seeks and formulates using special tools (such as SWOT analysis, Porter's model, modeling, market research, etc.). Describes a lot of pages. Analyzing large volumes of data. Such preparation will have just working team! Connect to the strategy is necessary, however the whole company. Individual workers should have a strategy easy to understand and easy to put in their own words. Only in this way can be a good strategy to spread the company. This is the reason why management should strategy express in one sentence.

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